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  "path": "/pro/spain-proactiv-entertainment-live-music-strategy-2026/",
  "publishedAt": "2026-05-05T18:14:32.000Z",
  "site": "https://www.billboard.com",
  "tags": [
    "Business",
    "Touring",
    "genre latin",
    "SPain"
  ],
  "textContent": "The Spanish promoter has strengthened its structure with a team led by Chen Castaño.",
  "title": "Spain’s Proactiv Entertainment Puts Live Music at the Center of Its Growth Strategy With New Hires"
}