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  "path": "/pro/sm-jyp-yg-and-hybe-to-launch-joint-kpop-festival/",
  "publishedAt": "2026-04-16T17:37:11.000Z",
  "site": "https://www.billboard.com",
  "tags": [
    "Business",
    "Touring",
    "genre k-pop",
    "HYBE",
    "JYP Entertainment"
  ],
  "textContent": "Tentatively dubbed \"FANOMENON\" and led by JYP's J.Y. Park, the festival is slated for a December 2027 debut in Korea before rolling out globally in 2028.",
  "title": "SM, JYP, YG and HYBE to Launch Joint Venture for Global K-Pop Festival"
}