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  "path": "/pro/how-coachella-became-america-s-top-festival/",
  "publishedAt": "2026-04-08T15:48:24.000Z",
  "site": "https://www.billboard.com",
  "tags": [
    "Business",
    "Touring",
    "Coachella",
    "festival"
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  "textContent": "On  _Billboard_ 's  _On the Record_ podcast,_Billboard_ reporters break down the business behind Coachella and why 60% of GA attendees used a payment plan last year.",
  "title": "Inside the Business of Coachella — How the SoCal Show Became America’s Top Festival"
}