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  "path": "/video/business-of-coachella-high-stakes-booking-ticketing/",
  "publishedAt": "2026-04-08T13:00:00.000Z",
  "site": "https://www.billboard.com",
  "tags": [
    "Media",
    "Videos",
    "Billboard On The Record",
    "festivals",
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  "textContent": "Coachella has become the biggest festival in America — and it rewrote the live music playbook in the process. Katie Bain, Billboard‘s senior music correspondent and director of Billboard Dance, joins Billboard On The Record to break down how a scrappy desert show founded by then-local promoter Goldenvoice turned into a global cultural force, from […]",
  "title": "The Business of Coachella: High-Stakes Booking, Ticketing and Festival Economics | On the Record"
}