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  "path": "/music/pop/el-guincho-bts-arirang-matters-1236200451/",
  "publishedAt": "2026-03-17T15:12:25.000Z",
  "site": "https://www.billboard.com",
  "tags": [
    "Music",
    "Pop",
    "genre kpop",
    "genre latin",
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  "textContent": "The unexpected pairing highlights how Latin sounds have become essential to modern K-pop's global evolution.",
  "title": "Why El Guincho’s Role on BTS’ ‘ARIRANG’ Matters More Than You Might Think"
}