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  "path": "/culture/lifestyle/lisa-blackpink-nike-flex-trade-fade-1236175734/",
  "publishedAt": "2026-02-19T19:39:33.000Z",
  "site": "https://www.billboard.com",
  "tags": [
    "Culture",
    "Lifestyle",
    "genre kpop",
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    "Nike"
  ],
  "textContent": "For Entry 014 of Flex, Trade or Fade, Chris Claxton explores what LISA can bring to Nike as its newest long-term partner — and why the move feels bigger than a typical celebrity endorsement.",
  "title": "Can LISA of BLACKPINK Make Nike Matter to the Next Generation?"
}