{
  "$type": "site.standard.document",
  "description": "Become the go-to brand in your niche by building proof, visibility, and trust that no competitor can replicate.",
  "path": "/articles/niche-celebrity/",
  "publishedAt": "2018-05-22T02:04:47.000Z",
  "site": "at://did:plc:uwtey2mvmw2i2vqgc2vm3hpy/site.standard.publication/3mnlma6kf6k2i",
  "tags": [
    "Posts"
  ],
  "textContent": "Do you want an unstoppable value proposition for your store?\n\nSomething that none of your competitors (no matter how hard they try, how long they've been in the industry, or how much money they spend) can compete with?\n\nSomething that attracts customers and converts customers into loyal, raving fans?\n\nYou want to become a Shopify Niche Celebrity\n\nWhy Become A \"Shopify Niche Celebrity\"?\n\nWhen you're a Shopify Niche Celebrity you've built up an amazing amount of proof (2lbs, in fact) that shows that you, your store, and your products are trusted, respected, and valued by your customers.\n\nLet's break down what it means to be a Shopify Niche Celebrity:\n\nShopify — You have an Ecommerce store and you use Shopify.\nNiche — You have a specific target market picked out. You're focusing on a small, viable subset of that target market as your niche.\nCelebrity — You're everywhere. Customers can't help but run into you. Testimonials, case studies, product reviews, search results, podcast interviews, guest posts, and more. Your customers can't help but stumble across your \"2Lbs of Personality\".\n\nWhen you're a Shopify Niche Celebrity, your customers have this strange feeling of going from\n\n'Who is this company I keep hearing about?'\n\nto\n\n'I have to order from this company I keep hearing about!''\n\nWhat Does It Take To Become A \"Shopify Niche Celebrity\"?\n\nTo be a Shopify Niche Celebrity, you need to be everywhere.\n\nYou want to make it so customers just can't help but run into you and reasons to buy from you:\n\nTestimonials and case studies from happy customers, published on your site or the customer's site\nProduct reviews on YouTube, showing off the highlights, features, and benefits of your products\nHigh ranking pages in the search results so when a customer is searching, you're what they find\nPodcasts interviewing you or key members of your team, sharing examples of problems your customers overcame with your product\nGuest articles on prominent sites and in popular trade magazines that your target market reads\nQuotes from you and your team in popular articles online\n\nUncountable proof that your products and your store are the best option for customers.\n\nHow Do You Become A \"Shopify Niche Celebrity\"?\n\nYou want to develop uncountable proof that your products and your store are the best option for customers.\n\nYou do this by:\n\nDeveloping a Unique Personal Brand\nAssembling your \"2lbs of Personality\"\n\nAs you assemble your \"2lbs of Personality,\" you naturally become a celebrity in your niche.\n\nWhen you have \"2lbs of Personality,\" you're everywhere your customers are looking:\n\nWebsites\nMagazines and trade publications\nSocial Media\nPodcasts\nYouTube\n\nEverywhere.\n\nYou become a Shopify Niche Celebrity by developing your Unique Personal Brand and assembling your \"2lbs of Personality.\"",
  "title": "Shopify Niche Celebrity"
}