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  "path": "/2026/03/17/you-cant-live-without-us-how-big-oil-pivoted-from-climate-friendly-messaging-to-normalise-dependence-on-fossil-fuels/",
  "publishedAt": "2026-03-17T17:32:10.000Z",
  "site": "https://www.desmog.com",
  "tags": [
    "Energy",
    "‘You Can’t Live Without Us’: How Big Oil Pivoted from Climate-friendly Messaging to Normalise Dependence on Fossil Fuels",
    "DeSmog"
  ],
  "textContent": "Four of the world’s biggest oil and gas companies have spent the last four years systematically shifting away from climate-friendly advertising to push a new message: fossil fuels are here to stay, a report has found. Campaign group Clean Creatives analysed 1,859 communications from BP, Shell, ExxonMobil, and Chevron published between 2020 and 2024, spanning paid advertisements on Facebook, YouTube, […]\n\nThe post ‘You Can’t Live Without Us’: How Big Oil Pivoted from Climate-friendly Messaging to Normalise Dependence on Fossil Fuels   appeared first on DeSmog.",
  "title": "‘You Can’t Live Without Us’: How Big Oil Pivoted from Climate-friendly Messaging to Normalise Dependence on Fossil Fuels"
}