Levelling Up at SalonCentric Elevate 2026

SalonCentric Canada hosted its first-ever flagship event, Elevate, on April 27, 2026. Held at the Eglinton West Gallery in Toronto, the event welcomed more than 275 hairstylists, salon owners and beauty pros. Elevate marked a major milestone for the Canadian professional beauty distributor. It was the first time that the company has held a large-scale event since entering Canada and expanding its reach with the acquisition of local distributors across the country. The event was hosted by Ontario sales director Crystal Borges and English Canada education lead Hazel Aperocho, who took the stage to share a warm welcome to attendees. “We’ve brought together world-class artists from all over,” says Borges. “And we introduce the newest innovation that you’ll be the first to see.” “This is a 360-degree experience designed for our creators, innovators and you, who are shaping the future of the industry,” adds Aperocho. To kick off the day, Evo Hair international educator Jodie Palmer shared the inspiration behind the brand’s Destination Evo campaign and showcased three looks, ranging from a cowgirl-inspired curly style to a David Bowie neon-peach colour to a modern men’s curly mullet. Living Proof took the stage for a live hair jam session that demonstrated […]