{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidadqqtmizb53ljvylhmh5dn2mlxqke3rvwy5lscuafmjnmi7gzzm",
    "uri": "at://did:plc:ubogch5dynjjiyosvc5d3tpw/app.bsky.feed.post/3mhid5gw7pts2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreid42jaslfpobwkps6nccrqbx4jtejyr6artmf4kyqebpgi5polzv4"
    },
    "mimeType": "image/jpeg",
    "size": 97217
  },
  "path": "/business/small-business/build-relationships-build-your-brand-build-your-business",
  "publishedAt": "2026-03-20T09:30:00.000Z",
  "site": "https://www.kiplinger.com",
  "tags": [
    "Small Business",
    "Wealth Creation",
    "Business",
    "Investing",
    "Wealth Management"
  ],
  "textContent": "These proven strategies foster loyalty, trust and advocacy while boosting retention, referrals and your brand's impact.",
  "title": "Build Relationships, Build Your Brand, Build Your Business"
}