Can a Name Change Fix Volkswagen’s EV Problems?

Has it ever been easy to come up with a name for a new car model? Automakers have faced this challenge for decades, which has led to memorable moments like Ford asking poet Marianne Moore to suggest vehicle names in 1955. (Honestly, “Ford Pastelogram” has a nice ring to it.) The advent of electric vehicles […] The post Can a Name Change Fix Volkswagen’s EV Problems? appeared first on InsideHook.