{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreie7xoyhf2zhiaecsruyt5q3ulxqrlhwofqwnrhmrgsqs3oehta5ai",
    "uri": "at://did:plc:tyf7utvzpecazjahvz7rxy67/app.bsky.feed.post/3mf7e2euvdaj2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreicvddf4c3zpnyxdq6mlaunhstemtnxttvwryl4g2a3ugfgrigchte"
    },
    "mimeType": "image/jpeg",
    "size": 207188
  },
  "path": "/gear/stanley-opens-new-front-war-yeti-bags",
  "publishedAt": "2026-02-18T16:57:53.000Z",
  "site": "https://www.insidehook.com",
  "tags": [
    "Gear",
    "backpacks",
    "bags",
    "bottles",
    "commfeature",
    "stanley",
    "totes",
    "water bottles",
    "yeti",
    "Stanley Opens a New Front in Its War Against Yeti: Bags",
    "InsideHook"
  ],
  "textContent": "A new front just opened in the water bottle wars. On Tuesday, Stanley 1913 launched the Vitalize Collection, a line of shaker bottles, totes and backpacks that it hopes will grow the 113-year-old company from a drinkware titan into a full-fledged lifestyle brand. The expansion mirrors one that Yeti took in 2017 when it introduced […]\n\nThe post Stanley Opens a New Front in Its War Against Yeti: Bags appeared first on InsideHook.",
  "title": "Stanley Opens a New Front in Its War Against Yeti: Bags"
}