{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreih2wcs2nj523dkcd3p7r3qowhceeja3h24tfqujyyezo6zno5p3ou",
    "uri": "at://did:plc:trwwjqwbdhx4puhpwll2it6n/app.bsky.feed.post/3mptesnjzdtw2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifhvagnwzx75vs3uu7lx7bomrhajwis6g3eo4a6f2yqqs5vtnikby"
    },
    "mimeType": "image/jpeg",
    "size": 52666
  },
  "path": "/2026/07/snsd-yuris-contract-with-sm.html",
  "publishedAt": "2026-07-04T11:02:00.100Z",
  "site": "https://www.pannatic.com",
  "tags": [
    "TenAsia"
  ],
  "textContent": "**SNSD's** **Yuri** is reportedly approaching **the** **end** **of** **her** **current** **contract** with **SM Entertainment**.\n\nAccording to a report by TenAsia on the 4th, her exclusive contract with **SM** **Entertainment** is set to **expire** **next** **month**. This marks a notable moment, as SM is the only agency she has ever signed with since her debut.\n\nAccording to the same report, Yuri is looking closely at **companies** **that** **focus** **mainly** **on** **managing** **actors** to help grow her acting career. Even so, she fully plans to keep **promoting** with the **SNSD's** **unit** **Hyorisoo** alongside **Hyoyeon** **and** **Sooyoung** , regardless of which agency she chooses. She is currently **reviewing** **her** **future** from multiple angles before making her final decision on the contract.\n\n**Yuri** has a remarkably **long** **history** with **SM** **Entertainment**. Yuri first joined SM Entertainment all the way back in **2001** as a **trainee** , right after winning**'Best Dancer'** at a **youth** **talent** **competition**. She trained for **six** long **years** before officially debuting with **SNSD** in **2007**. This means she has been under SM Entertainment's roof for **25 years.**\n\nAs a key member of SNSD, Yuri helped lead K-pop during it's golden era. The group released legendary hit songs like **'Into the New World,' 'Gee,' 'Genie,' 'Oh!', 'The Boys,' 'I Got a Boy,'** and their recent comeback track,**'Forever 1.'**\n\nIn **2016** , she started expanding her acting career and has built a solid filmography since then, starring in hit dramas like **'Innocent Defendant,' 'Good Job,' 'Parole Examiner Lee,' 'Bossam: Steal the Fate,' and more.**",
  "title": "SNSD Yuri's contract with SM Entertainment reportedly expires next month",
  "updatedAt": "2026-07-04T11:02:00.100Z"
}