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  "path": "/2026/05/hybe-establishes-girl-group-focused.html",
  "publishedAt": "2026-05-08T06:32:00.001Z",
  "site": "https://pannative.blogspot.com",
  "tags": [
    "[공식] 하이브, 걸그룹 특화 레이블 'ABD' 설립…대표이사는 플레디스 노지원"
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  "textContent": "**SOURCE: [공식] 하이브, 걸그룹 특화 레이블 'ABD' 설립…대표이사는 플레디스 노지원**\n\nHYBE has established a new label, 'ABD,' specializing in producing girl groups.\n\nOn the 8th, **HYBE** announced the news, explaining that the name of the name **ABD** stands for the brand slogan,**'A Bold Dream.'** The company said the label aims for **creative ideas** that are **flexible** and **lively** enough to **'imagine a D after A and B, instead of C.'** The goal is to expand new areas of K-Pop based on a deep understanding of both fans and artists, while also pursuing the pure joy of music itself.\n\n**Noh Jiwon** , who previously served as head of the artist planning department at **PLEDIS Entertainment** , has been appointed as the **CEO**. Having built experience in label management at PLEDIS Entertainment and MORE VISION, Noh Jiwon will oversee overall management and establish a stable foundation for the new label's growth.\n\nABD was established as part of**HYBE's multi-label strategy,** which strengthens the expertise and autonomy of each individual label. HYBE has enhanced its competitiveness in the global music market by building a system where each label **operates independently** based on their own **unique colors** and **production capabilities**. ABD also plans to establish itself as a**specialized girl-group label** by showcasing differentiated IP centered around a team and creators dedicated to produce girl groups.\n\nThe label will debut its **first rookie girl group** in the **second half of this year**. **Han Sungsoo** , who has produced various K-Pop artists including **SEVENTEEN** , **After School** , **IZ*ONE,** and **TWS** , will serve as the **executive producer**. He is set to lead the music, concept, and performance of the new girl group.\n\nA representative from **HYBE** stated,_\"The establishment of ABD is a strategic move to secure**greater IP diversity** and further **advance K-Pop production capabilities** ,\" _and added, _\"Through this**rookie girl group** , we aim to present **new musical attempts** and **concepts** , bringing fresh changes to the global music market.\"_",
  "title": "HYBE establishes girl-group focused label 'ABD' ... Former PLEDIS executive Noh Jiwon as the CEO",
  "updatedAt": "2026-05-08T06:32:08.499Z"
}