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  "path": "/news/2026/06/how-gen-x-women-can-take-control-of-their-personal-brand-online-in-our-best-life.html",
  "publishedAt": "2026-06-19T14:00:00.000Z",
  "site": "https://www.cleveland.com",
  "textContent": "But how are we using social media to sell ourselves? And how should we build our own brands? Jo Piazza, author of The Parisian Heist, explains.",
  "title": "How midlife women can build a personal brand: Our Best Life"
}