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  "path": "/tech/110986/nykaa-bets-big-on-ai-partners-with-openai-for-smarter-shopping-experiences-how-it-works",
  "publishedAt": "2026-06-16T12:02:50.000Z",
  "site": "https://in.mashable.com",
  "tags": [
    "Openai",
    "AI",
    "Online Shopping",
    "ChatGPT",
    "Nykaa",
    "Post",
    "Tech"
  ],
  "textContent": "Nykaa has partnered with OpenAI to bring AI-powered beauty and fashion shopping experiences to ChatGPT while expanding personalised commerce across its platform. Nykaa is partnering with OpenAI to bring AI-powered, conversation-based shopping experiences to customers through ChatGPT and its own platform.",
  "title": "Nykaa Bets Big on AI, Partners With OpenAI for Smarter Shopping Experiences: How It Works"
}