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  "path": "/life/110890/why-did-amazon-prime-day-shift-to-june-heres-what-the-company-has-said-and-not-said",
  "publishedAt": "2026-06-13T09:01:25.000Z",
  "site": "https://in.mashable.com",
  "tags": [
    "Amazon",
    "Prime Day",
    "Life",
    "Article",
    "2026 Prime Day"
  ],
  "textContent": "Technically, this isn't the first time Prime Day has occurred in June.\n\nAmazon is hosting its 2026 Prime Day sale from June 23 to 26 instead of mid-July like usual, throwing the summer retail calendar for a loop. What gives?\n\nThe company isn't sharing many details about its reasoning. But based on what it has said, and what it's prioritizing lately, …",
  "title": "Why Did Amazon Prime Day Shift To June? Here's What The Company Has Said (And Not Said)"
}