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  "path": "/tech/110504/meta-reveals-89-of-gen-z-in-india-turns-to-reels-daily-for-content-culture-and-creator-discovery",
  "publishedAt": "2026-06-04T11:25:37.000Z",
  "site": "https://in.mashable.com",
  "tags": [
    "Post",
    "Instagram",
    "reels",
    "Tech",
    "Content Creators",
    "Social Media",
    "Meta",
    "gen z"
  ],
  "textContent": "94% users in rural areas watch Reels daily A new Meta-backed study shows video has become the preferred form of content consumption in India, with Reels driving engagement across both urban and rural audiences.",
  "title": "Meta Reveals 89% of Gen Z in India Turns to Reels Daily for Content, Culture and Creator Discovery"
}