Adultery App Ashley Madison Says It's Rebranding To 'Discreet Dating'

Adultery out, "ethical discretion" in? The infamous dating site is pivoting. The infamous dating platform Ashley Madison just announced a massive global rebrand, and the sheer audacity of its new PR spin is worth talking about. Ashley Madison is officially dropping the “affairs” label and repositioning itself as a privacy-first destination for "discreet dating.” But if you’ve kept up with the …