Brand style guide example

Your brand has a voice. But if it sounds different depending on who's writing – or what day it is – you've got a consistency problem. This free template gives your team a clear, practical framework for writing in a way that's unmistakably, reliably you.

What is the brand style guide example?

A brand style guide example is a ready-made template that helps you define and document how your brand communicates in writing.

It covers everything from tone of voice and word choices to punctuation, capitalization, and call-to-action writing. So, whether it's a social post, a landing page, or a marketing email, your copy always sounds like it came from the same place.

Who’s it for?

If you're leading a marketing team and you've ever cringed at a piece of copy that didn't quite sound right, this template's for you.

It's especially useful if you're onboarding new writers, working with freelancers, or scaling your content output and need everyone rowing in the same direction. No more guesswork. No more inconsistency. Just clear guidance your whole team can follow.

How to use the template

Getting started is straightforward. Here's how to make it your own:

1. Fill in your brand values: Start with the big picture – how do you want your brand to come across? Authoritative? Warm? Playful? Nail this first, and everything else follows.
2. Work through each section: The template walks you through tone, grammar rules, formatting, CTAs, and more. Adapt each section to reflect how your brand communicates.
3. Add real examples: The best style guides show, not just tell. Drop in before-and-after copy examples so your team can see the difference in practice.
4. Share it with your team: Once it's done, make it accessible. Pin it in your shared drive, link it in your onboarding docs, and revisit it whenever your brand evolves.

Grab your brand style guide template

Brand style guide exampleBrand style guide example.pptx3 MBdownload-circle

Brand style guide exampleBrand style guide example.pdf298 KBdownload-circle

Brand style guide exampleThe way we write A brand voice and style guide Name of course hereGoogle Docs

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