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  "description": "Omnisend’s latest report analyzes data from 150,000 brands, showing higher conversion rates and stronger performance from automated and intent-based campaigns.",
  "path": "/omnisend-ecommerce-marketing-report-key-insights/",
  "publishedAt": "2026-04-24T12:28:04.000Z",
  "site": "https://www.cmoalliance.com",
  "tags": [
    "2026 eCommerce Marketing Report",
    "The full 2026 eCommerce Marketing Report",
    "Omnisend",
    "here"
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  "textContent": "Omnisend, an eCommerce-focused email and SMS marketing platform, released its 2026 eCommerce Marketing Report, revealing that shoppers in 2025 clicked less but bought more. Based on performance data from more than 150,000 brands, the report shows a measurable shift toward high-intent interactions across email, SMS, and push notifications.\n\n### Omnisend’s eCommerce Marketing Report\n\nThe report analyzed more than 27 billion emails, 321 million SMS messages, and 458 million push notifications sent through Omnisend in 2025.\n\neCommerce order volume rose 98% year over year, but a small subset of brands captured the majority of that growth.\n\n**Key findings from the report include:**\n\n  * The top 5% of brands accounted for 57% of total eCommerce order volume growth in 2025.\n  * Email open rates rose to 30.7%, while click-to-conversion rates increased 53% year over year, from 5.9% to 9%.\n  * Automated emails represented only 2% of sends but generated 30% of email-attributed revenue, earning 16 times more per send than scheduled campaigns.\n  * Push automation conversion rates reached 22.9%.\n  * SMS click rates more than doubled year-over-year.\n\n\n\nThe report also found that Q4 performance, often viewed as the peak of customer engagement, saw a drop in click volume but a near doubling of average order value. Shoppers acted with more purpose and required fewer touches to convert.\n\nAmong automation workflows, the highest-performing messages were abandoned cart, welcome, and back-in-stock emails. Birthday automations stood out for average order value, producing $744.37 per order, more than 4 times the platform average.\n\nThe full 2026 eCommerce Marketing Report\n\n* * *\n\n**About Omnisend:**\n\nOmnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, AI features, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost. Also, it's a super easy migration. Omnisend will help you to migrate from Klaviyo or other email marketing platforms easily and for free.\n\nInterested? Check it out here.",
  "title": "Omnisend eCommerce Marketing Report: Key insights",
  "updatedAt": "2026-04-24T12:28:05.322Z"
}