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  "description": "How are marketing leaders navigating AI, measurement, growth strategy, and cross-team alignment? Share your perspective to help shape this year’s CMO Insights Report.",
  "path": "/cmo-insights-report-survey-2026/",
  "publishedAt": "2026-03-12T12:06:38.000Z",
  "site": "https://www.cmoalliance.com",
  "tags": [
    "Take our survey",
    "Share your perspective",
    "Have your say"
  ],
  "textContent": "Marketing leaders everywhere are grappling with the same set of questions:\n\n  * How do we **prove marketing’s contribution to revenue**?\n  * Where should **AI actually sit inside the marketing organization**?\n  * How do we balance **short-term pipeline with long-term brand trust**?\n  * How do marketing teams **work better with sales, product, and leadership**?\n\n\n\nThe reality is that the scope of the CMO role looks _very_ different than it did even a few years ago.\n\nAnd these are just **_some_** of the many challenges facing leadership right now.\n\nAcross industries and organizations, marketing leaders are navigating these pressures without always having a clear picture of how their peers might be approaching the same.\n\nThat’s where your insights and experience come in.\n\nTake our survey\n\n# **Help us understand modern marketing leadership**\n\nBy gathering insights from leaders across multiple sectors, backgrounds, and industries, the research examines how organizations are approaching questions around growth strategy, brand investment, marketing measurement, and the role of AI within modern marketing teams.\n\nThe goal is to document how experienced leaders are thinking about the decisions shaping their organizations.\n\nAnd each response contributes to a broader view of how marketing is practiced at the leadership level, helping the community better understand where priorities are shifting and how teams are adapting.\n\nBut we need input from leaders like you.\n\nAnd all it takes is**10 minutes.**\n\n\n\n# **What this year’s research will explore**\n\nWe’ll ask you a few key questions to help shape this year’s research, including:\n\n  * Which marketing channels are contributing most to your revenue goals?\n  * What is the most important metric you use to demonstrate marketing’s impact on the business?\n  * How is AI currently changing the way your marketing team operates?\n  * How does marketing collaborate with teams like sales, product, or finance?\n  * What marketing shift do leaders need to prepare for now to stay competitive in 2026?\n\n\n\nShare your perspective\n\n# **Why should you take this survey?**\n\nMarketing leaders are making strategic decisions in an environment that continues to shift quickly.\n\nThe more perspectives we gather, the more valuable this research becomes for the wider marketing community.\n\nIf you’re currently leading marketing within your organization, we would greatly value your contribution.\n\nHave your say",
  "title": "CMO Insights Report Survey 2026",
  "updatedAt": "2026-03-12T12:06:39.247Z"
}