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  "description": "Storytelling may capture attention, but narrative creates alignment. In this conversation, Robin Karakash explains why leaders must move beyond messaging and start building the strategic clarity that holds organizations together.",
  "path": "/narrative-is-becoming-marketings-most-important-leadership-skill-video/",
  "publishedAt": "2026-02-05T11:23:37.000Z",
  "site": "https://www.cmoalliance.com",
  "textContent": "* * *\n\n* * *",
  "title": "Why narrative is becoming marketing’s  most important leadership skill [Video]",
  "updatedAt": "2026-02-05T11:23:38.233Z"
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