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              "plaintext": "For a long time, AMP became shorthand for everything people disliked about Google’s influence on the web."
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              "plaintext": "Some of the criticism was deserved."
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              "plaintext": "Publishers felt trapped. Developers hated maintaining separate versions of pages and the lack of creativity from the techno journo devs. People worried that Google was slowly turning the open web into a platform inside a platform."
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              "plaintext": "URLs got weird. Google caches became primary destinations. Publishers felt disintermediated from their own content."
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              "plaintext": "And developers were right to be skeptical. It didn't seem healthy for the web."
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              "plaintext": "Fast-forward and we want decentralized content with decentralized identity. Content that can be served on the edge or through open social networks.An open AMP format would be cool. But Amp was an open format like ATProtocol is. Just that Google wasn't trusted like Bluesky is.So here we go again."
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  "publishedAt": "2026-05-13T04:55:18.856Z",
  "site": "at://did:plc:ticz2qmqh2vqxnehf5zalkpl/site.standard.publication/self",
  "tags": [],
  "title": "AMP Wasn’t Entirely Wrong"
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