Microsoft Gaming Rebrands as Xbox, Outlines Strategy Shift and Challenges
Noisy Pixel - Gaming, Etc. [Unofficial]
April 23, 2026
Microsoft has announced a major internal shift for its gaming division, confirming that Microsoft Gaming will now operate under the simpler title of Xbox. In a memo sent to staff by Xbox CEO Asha Sharma and Xbox content chief Matt Booty, the company detailed plans to expand its global reach and reposition Xbox as a [...]
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