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"publishedAt": "2026-05-12T16:27:02.000Z",
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"textContent": "According to a new report by IDC today, India's smartphone market declined in shipment volume by 4.1% in the first quarter of this year (January to March). The total amount shipped during that quarter was 31 million units. Despite the falling volume, the market actually grew by 5.8% in value. Interestingly, IDC says \"rising memory prices drove brands to front-load channel inventory ahead of anticipated cost escalations, pushing shipment volumes above initial expectations\". Even so, \"consumer demand remained subdued\", weighed down by elevated device prices and \"cautious spending...",
"title": "IDC: India's smartphone market declined 4.1% in Q1, vivo still dominates"
}