Amazon Prime Video’s ad-free tier gets a new name and a price hike

You might not know this, but Amazon Prime Video actually has a higher-tier subscription, similar to Netflix, which offers an ad-free experience. Most people just get Prime Video as part of their Amazon Prime subscription. Well, this is one tier above that and costs extra - $4.99 a month, up from $2.99 after this new price hike. The service also has a new name – Prime Video Ultra. It’s not all bad news, though. Amazon actually invested quite a bit in upgrading this new Ultra tier. It now comes with the option to watch 4K/UHD streams with optional Dolby Vision and Dolby Atmos. The concurrent...