Algorithmic uni marketing billboards

title: "Algorithmic uni marketing billboards" description: "A generative 'verb your verb' billboard that picks random verbs and Unsplash backgrounds, built with reveal.js and later rewritten in ClojureScript." tags: - dev

In the spirit of Murdoch University's free your think marketing campaign, I've put together a dynamic full-page ad billboard as my pitch for the ANU's next marketing campaign.

:::tip[Disclaimer]

This is in no way an official ANU campaign. Seriously, though, it's a great uni---and you should come study with us.

:::

The campaign is called: verb your verb---hit refresh to see the different options.

:::warning

The interactive widget is no longer available.

:::

How does it work?

It uses the same reveal.js template that I use for all my talks/slides---it's basically a one-slide presentation.

Each time the page loads, it:

1. pulls a random background image from unsplash
2. chooses two verbs at random from a list of the 1000 most frequently used verbs
3. places them on the billboard in the form verb your verb, randomising the location and text style

As with all things on this blog, you can check out the source to see all the details.

UPDATE 12 March: I rewrote the billboard code from vanilla js to clojurescript because it makes me happy (source here, and you can still see the original js source here).