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  "path": "/retail/2026/04/known-for-its-iconic-portland-logo-this-local-lifestyle-brand-is-starting-a-new-chapter-in-central-oregon.html",
  "publishedAt": "2026-04-07T18:30:06.000Z",
  "site": "https://www.oregonlive.com",
  "textContent": "Since launching more than decade ago, the prolific travel and apparel brand has kept its footprint mostly contained to Portland — until now.",
  "title": "Known for its iconic ‘Portland’ logo, this local lifestyle brand is starting a new chapter in central Oregon"
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