{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreih6oog7wch7tqahllt3e7dgk5ug2wjy76baxeahmz6yw6dlvtatse",
    "uri": "at://did:plc:taiwp3avlucxmcvhjf2bvu3v/app.bsky.feed.post/3mgx2vzhrv4s2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreibymzrmxbfaejq5b7orgod6worrcx3rvnhd7ym2jlwidyslohnyxm"
    },
    "mimeType": "image/jpeg",
    "size": 156177
  },
  "path": "/business/2026/03/portlands-unless-collective-heads-to-sxsw-to-hype-plastic-free-apparel.html",
  "publishedAt": "2026-03-13T13:00:01.000Z",
  "site": "https://www.oregonlive.com",
  "textContent": "Founder Eric Liedtke, now a top Under Armour executive, wants to create a buzz for biodegradable products.",
  "title": "Portland’s Unless Collective heads to SXSW to hype plastic-free apparel"
}