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  "path": "/xbox-admits-game-pass-price-hike-cost-millions-of-subscribers/",
  "publishedAt": "2026-06-09T10:21:12.000Z",
  "site": "https://nichegamer.com",
  "tags": [
    "News",
    "Matthew Ball",
    "Xbox",
    "Xbox Game Pass",
    "Source"
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  "textContent": "Speaking during a live session at The Game Business event during Summer Game Fest week, Xbox Chief Strategy Officer Matthew Ball confirmed that the steep 2025 price hike resulted in the loss of “millions of subscribers” across the Game Pass ecosystem. Back in October 2025, Microsoft increased the cost of Game Pass Ultimate from roughly […]\n\nSource",
  "title": "Xbox admits Game Pass price hike cost millions of subscribers"
}