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  "path": "/2026/04/24/emma-grede-explains-why-she-didnt-invest-in-ami-cole-but-went-on-to-hire-its-founder-for-skims/",
  "publishedAt": "2026-04-24T22:30:00.000Z",
  "site": "https://thegrio.com",
  "tags": [
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  "textContent": "Emma Grede dropped the book “Start With Yourself” on Tuesday, April 14, and has launched a viral book tour. After",
  "title": "Emma Grede explains why she didn’t invest in Ami Colé but went on to hire its founder for SKIMS"
}