IBM Debuts New AI Enabled Digital Experiences for the 90th Masters Tournament

New generative AI and agentic capabilities help fans explore 50+ years of Masters history and gain deeper insight into every shot during the Tournament ARMONK, N.Y., March 23, 2026 /PRNewswire/ — IBM (NYSE: IBM) and the Masters Tournament today announced new and enhanced digital fan features now available on the award-winning Masters digital platforms. The […]