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  "description": "His accounts have been criticised in international media as ‘AI blackface’ and ‘digital fiction’.",
  "path": "/face-of-the-day-1364/",
  "publishedAt": "2026-02-18T17:30:00.000Z",
  "site": "https://goodoil.news",
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  "textContent": "> Aboriginal avatar Jarren, who hosts online videos about Australian wildlife under the name Bush Legend, is overstepping indigenous boundaries, according to Māori AI innovator Peter Lucas-Jones.\n>\n> That’s because while he looks and sounds like a real person, Jarren was created not by an indigenous Australian, but by Hawke’s Bay-based content creator Keagan Mason.\n>\n> “Authenticity is everything when it comes to language and culture. When people are pretending ... even if it is smattered with facts, the truth is it is not authentic,” Lucas-Jones, CEO of Māori media company Te Hiku Media told the  _Herald_.\n>\n> Videos featuring Jarren started to appear online in December last year.\n>\n> More than 200,000 people follow him on the Bush Legends social pages – 92,000 on Facebook, 89,000 on Instagram and 25,000 on TikTok – with most appearing to believe Jarren is real.\n>\n> But his accounts have been criticised in international media as “AI blackface” and “digital fiction”.\n>\n> NZ Herald\n\nRead More",
  "title": "Face of the Day",
  "updatedAt": "2026-02-18T17:30:00.000Z"
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