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  "path": "/2026/03/12/sxsw-celebrates-40th-anniversary/",
  "publishedAt": "2026-03-12T14:00:00.000Z",
  "site": "https://www.theaquarian.com",
  "tags": [
    "Features",
    "Interviews",
    "South by South West",
    "sxsw"
  ],
  "textContent": "_**A peak behind the curtain of the music industry ’s most influential conference. **_\n\n* * *\n\nSXSW, Austin’s go to music festival, is more than a music festival nowadays. It’s the global mecca where music, tech, film, and TV all meet and it’s celebrating 40 years this week. The festival begins on March 12th and ends on March 18th. It’s a place to see your favorite artist or band before they go mainstream. Kendrick Lamar, to the Strokes, to Mt. Joy are just some of the artists to gain recognition thanks to the SXSW Festival.\n\nThe impact this festival has had on the music …",
  "title": "SXSW Celebrates 40th Anniversary"
}