Nike And Adidas Are Turning The World Cup Into A Brand War

The World Cup is not only being fought by the teams on the pitch.Nike and Adidas are fighting another tournament entirely, one built around shirts, boots, celebrities, streetwear, YouTube views, pop-ups and the question every sportswear giant cares about most.Who gets remembered when the football is over?This year, the answer is not simple. Nike has […] Read the full article Nike And Adidas Are Turning The World Cup Into A Brand War on DMARGE. Don’t miss it!