Everyone Is Going Crazy For These $2 ‘Povo’ Athletic Socks In Japan

Japan has turned the humble convenience store into something bordering on a cultural institution, and right now one of its biggest exports is not sushi, streetwear, or limited-edition sneakers, but a $2 pair of striped socks you buy next to the canned coffee and fried chicken. Welcome to the unlikely rise of FamilyMart socks, a […] Read the full article Everyone Is Going Crazy For These $2 ‘Povo’ Athletic Socks In Japan on DMARGE. Don’t miss it!