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  "path": "/business/business-strategy/what-is-friction-maxxing-and-should-leaders-embrace-it",
  "publishedAt": "2026-04-22T07:00:00.000Z",
  "site": "https://www.itpro.com",
  "tags": [
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  "textContent": "AI tools make employees’ lives easier and convenient, but deliberately avoiding them can be good for strategic thinking and decision-making",
  "title": "What is ‘friction-maxxing’ and should leaders embrace it?"
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