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  "path": "/business/business-strategy/roi-is-about-more-than-profitability-when-it-comes-to-ai-adoption-heres-what-enterprises-are-looking-for",
  "publishedAt": "2026-04-08T11:00:24.000Z",
  "site": "https://www.itpro.com",
  "tags": [
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  "textContent": "A survey from KPMG suggests enterprises are measuring more than just financial returns",
  "title": "ROI is about more than profitability when it comes to AI adoption – here’s what enterprises are looking for"
}