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  "path": "/business/business-strategy/what-is-a-value-added-distributor-vad",
  "publishedAt": "2026-03-05T19:17:10.000Z",
  "site": "https://www.itpro.com",
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  "textContent": "Value-added distributors (VADs) are the essential channel partners that empower resellers with the crucial services, support, and expertise needed to bring complex technology solutions to market",
  "title": "What is a value-added distributor (VAD)?",
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