{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreig5cbhetm3fqo3uklmia47rny7zfmr6l4agxfjgckva52pocclftq",
    "uri": "at://did:plc:sfnebosvwzcw36qxtq46btk4/app.bsky.feed.post/3mgajr5qex4s2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreid4l66vhhr74kjt2l2b55acdwwqt3xmizgwocfzcyxsn7wcvgfizu"
    },
    "mimeType": "image/jpeg",
    "size": 90528
  },
  "path": "/business/leadership/virgin-media-o2-names-vivo-finance-chief-david-melcon-as-cfo",
  "publishedAt": "2026-03-04T14:25:48.000Z",
  "site": "https://www.itpro.com",
  "tags": [
    "Leadership",
    "Business"
  ],
  "textContent": "Melcon brings more than 25 years’ telecoms experience as the operator looks to build on recent momentum",
  "title": "Virgin Media O2 names Vivo finance chief David Melcon as CFO",
  "updatedAt": "2026-03-04T14:25:48.000Z"
}