What's Up With The Millennial VS Gen Z Brand Posts? Millennial VS Gen Z Marketing Trend Explained

Millennial VS Gen Z Marketing refers to a social media trend wherein marketing professionals and brands illustrate the differences between marketing tactics meant to cater to either Millennials or Gen Z, as well as the differences between tactics employed by Millennial and Gen Z marketers themselves. The trend, which is mostly prevalent on Instagram, involves various brands creating mockups of ad copy meant to appeal to either group. The trend is oriented towards corporations and marketers, prompting some social media users to say the posts were inaccurate and disingenuous.