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  "path": "/sports/fanatics-sportsbook-sees-major-spike-downloads-from-kendall-jenners-viral-super-bowl-ad-campaign",
  "publishedAt": "2026-02-06T00:59:16.000Z",
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  "textContent": "Kendall Jenner's viral Fanatics Sportsbook Super Bowl ad invoking the \"Kardashian Kurse\" exceeded expectations, driving massive downloads and engagement, CEO Matt King says.",
  "title": "Fanatics Sportsbook sees major spike in downloads from Kendall Jenner's viral Super Bowl ad campaign"
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