Jony Ive’s Ferrari EV Redefines the Brand’s Design Identity

Ferrari has unveiled one of its most unconventional vehicles yet, and the design is already dividing opinion. The all-electric Ferrari Luce, shaped through a collaboration with former Apple design chief Jony Ive and his creative firm LoveFrom, marks a sharp break from the brand’s traditional styling. LoveFrom, founded by Ive and designer Marc Newson after […] The post Jony Ive’s Ferrari EV Redefines the Brand’s Design Identity appeared first on TUAW.