Sale Prices Are Usually Fake Discounts

Washington Consumer’s Checkbook: ” American consumers are bombarded with seemingly great deals when shopping in-store and online. Displays and banners scream for your attention: “SALE! 60% OFF!” “Regular price: $299, our price: $199.” “This weekend only: Save an extra 40%!” “Prime Day!” “Black Friday!” “[Insert your favorite holiday] Special Savings!” It’s all nonsense. Most retailers ...