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  "path": "/amazon-launches-an-ai-shopping-assistant-for-the-search-bar-powered-by-alexa/",
  "publishedAt": "2026-05-18T02:04:27.000Z",
  "site": "https://www.bespacific.com",
  "tags": [
    "AI",
    "E-Commerce",
    "E-Records",
    "Economy",
    "Internet",
    "Privacy",
    "Search Engines"
  ],
  "textContent": "TechCrunch: “Whether you like it or not, Amazon continues to put AI at the center of the shopping journey. The company announced Wednesday “Alexa for Shopping,” its new personalized AI shopping assistant, powered by Alexa+. Notably, the experience will replace Rufus, its generative AI shopping assistant that launched in 2024. According to the company, Alexa ...",
  "title": "Amazon launches an AI shopping assistant for the search bar, powered by Alexa+"
}