Analysts believe Apple taking a highly unusual step, may double Mac user base

Analysts believe Apple may be adopting a very uncharacteristic policy in pursuit of accelerated growth. The company has traditionally protected its industry-leading profit margins, but now appears to be willing to sacrifice these to some degree in order to prioritize increased market share. Analysts believe this is creating enormous opportunities for increasing the Mac user base in particular, with a big name suggesting that a doubling within the next decade is “certainly achievable” … more…