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  "path": "/2026/03/09/apple-fellow-phil-schiller-set-for-first-big-retrospective-interview-in-years-at-sxsw/",
  "publishedAt": "2026-03-09T17:06:19.000Z",
  "site": "https://9to5mac.com",
  "tags": [
    "News",
    "more…"
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  "textContent": "Apple Fellow Phil Schiller will be the subject of an upcoming interview at SXSW in Austin, Texas, next week. Schiller will be interviewed by David Pogue, author of the new book  _Apple: The First 50 Years_ , on March 18, at 2:30 p.m. central:\n\nmore…",
  "title": "Apple Fellow Phil Schiller set for first big retrospective interview in years at SXSW"
}