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  "path": "/2026/03/09/if-alexa-is-this-bad-maybe-we-shouldnt-be-too-impatient-for-new-siri/",
  "publishedAt": "2026-03-09T13:24:53.000Z",
  "site": "https://9to5mac.com",
  "tags": [
    "News",
    "Siri",
    "a deleted video ad",
    "iPhone 16",
    "may officially launch alongside",
    "iPhone 18",
    "Alexa+",
    "Apple",
    "more…"
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  "textContent": "Attitudes to the hugely delayed launch of the new Siri seemed to be split between frustration and resignation. Apple promoted the more intelligent voice assistant in a deleted video ad for the iPhone 16, but it appears it may officially launch alongside the iPhone 18.\n\nAmazon’s Alexa+ service initially looked to be well ahead of Apple, but it too was delayed – and also appears to be failing to deliver on its promises …\n\nmore…",
  "title": "If Alexa+ is this bad, maybe we shouldn’t be too impatient for new Siri"
}