Why lasting AI transformation begins with people, process, and shared ownership across organizations
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June 9, 2026
Quail Group, a consultancy focused on organizational alignment, process improvement, and behavioral change, observes that organizations continue pursuing the next wave of technology in pursuit of greater efficiency and performance. Yet each new tool can introduce additional layers of work when underlying workflows, decision-making structures, and operating practices remain unchanged. Co-founder Joe Malucchi says, “Lasting impact comes from pairing new technology with real shifts in how people work and how customer value is built.”
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